THE MARKET
Challenges
The industry has to be one of the most maligned. Bad Publicity is due to the actions of some predatory companies as well (if not more) due to lender incompetence. Also, lenders don’t want homeowners to be on a level playing field, by having knowledge of their gudilelines and criteria.
The Opportunity
The number of foreclosures and homeowners with late payments are growing monthly. Even when things start to level off, there is still going to be an ongoing number of distressed homeowners. Unemployment is growing and as we mentioned earlier, with legislation and compliance requirements eliminating help, there is a tremendous void to fill.
Choices
Right now, distressed homeowners have four basic choices. We will detail the advantages and disadvantages.
1. Go Direct to the Lender
2. Non – Profit
3. Modification Processing Companies
4. Attorneys
Going Direct to their Lender
This represents the lowest chance for success. Lendders have specific guidelines regarding debt to Income with both the mortgage, taxes and insurance and with the mortgage expenses and all the other monthly expenses. This calculate both before and after the modification. It’s no wonder than less than 5% of those who apply are approved. This represents the worst option for success. Not to mention that they are incompetent, won’t invest in people, software or systems. On the plus side, there is no cost and they do like to work directly with their clients which they do eventually anyway.
They generally don’t charge anything although some charge minimal fees. They usually pay minimum wages and don’t have the most competent people working for them. Due to lack of budget and personnel, there are usually long lead times for them to respond. They lack in training and many are overworked, so they are not a reliable way for homeowners to get the results that they are looking for. In this case, you generally get what you pay for. With the mortgage representing a homowners biggest liability and the home being their biggest asset, risking it with this type of represenation, is usually not worth the risk.
M
Some of these were the same companies that were involved in predatory lending practices. They were the same sub-prime lenders types that caused much of the current problems in the first place. They tend to go in and out of business and are generally unstable. Not to say that all or even most of them are in that category, it’s just very difficult for the homeowner to know who is honest and competent. They are expensive with fees running from $1,500 to $5,000. Many times their sales people are not properly trained and since they are trying to justify fees of several thousand dollars, they tend to over exaggerate the potential savings and end result. There are many layers of management and sales people who create a lot of expenses which wind up costing your clients money and it makes communication inefficient. Lenders generally don’t like working with these types of companies. On the plus side is the do perform and represent the client on a level playing field.
Attorneys
The last solution. They are by far the most expensive and share many of the same shortcomings as the modification companies. They sometimes use the angle of finding inconsistencies, fraud, as their way of getting a loan modified. But they know the business and will represent tbe homeowner. They are necessary for certain types of clients depending on their situation, but it’s the extreme case.